Understand your data
Prof. Dr. Mirco Schoenfeld
It’s your turn
- Open your most recent
Transfer Paper/data
project/dashboard/report.
- Identify key objectives.
- Identify the variables used
to measure objectives
- Ask questions
Data questions
Data questions:
- Where does the data come from?
- Are you re-using data?
- How reliable is the data?
- How objectively is data gathered? Is it measured?
- How well is the data describing the objective?
- What are the limitations of the data?
- What would the perfect, neutral data be to express the
objective?
- Can perfect data in this scenario possibly be gathered?
- What would it cost to obtain perfect data?
- Who is affected by this data-based process?
